How to build modern, digital marketing
Marketing is in a state of flux. It is no longer about producing as much “bling” as possible, but with digitisation, marketing has also become a bit more scientific.
This new marketing, properly understood, democratises market success and can be more precise and generate more value than ever before. But how does your company get there?
This assessment answers the following questions and clearly shows in which areas you can improve your marketing with the least effort.
- How digital is your business?
- How well do you understand the needs of your customers?
- What is your organisational setup?
- How well are you embedded in other company processes?
- How well do you handle data?